On Meta’s third-quarter earnings call Wednesday, CEO Mark Zuckerberg spotlighted travel’s significance for the Muse AI agent, and he made it clear that he’s weighing business models to tap into that value — potentially across the Meta ecosystem.
For the social media giant, travel fits into a broader vision to plug the assistant directly into commerce. Zuckerberg told analysts that it is one of Muse’s “top use cases,” among others that users plan out and could “get through our family of apps.”
Muse is available through WhatsApp, with an expansion to Meta’s AI glasses planned. But it has yet to reach the entire breadth of the company’s 3.64 billion daily active users across Facebook, Instagram, WhatsApp, and Messenger — places where people already discover destinations, follow travel creators, and discuss trips.
The economics of that play aren’t clear. But he’s activel