’90s minimalism has been hard to escape ever since the Carolyn Bessette Kennedy craze started this year. While, of course, CBK will always be seen as a pillar of the look, the aesthetic has been admired way before Love Story came out. I even wrote about it last summer as my go-to reference for warm-weather dressing—it’s just always easy and chic.
Designers like Helmut Lang, Jil Sander, and Calvin Klein defined the era, and today, brands like Khaite, Kye Intimates, Rue Sophie, St. Agni, The Row, and Toteme continue that same uniform approach to dressing with classics you’ll wear on repeat for years. For more accessible options, I always recommend Banana Republic, COS, Gap, and J.Crew.
Right now, I’m eyeing pieces like C’est Nous’ Mini Muse Bag, Carel’s Carlotta flats, and Chimi’s Edith Optic Sunglasses. For specifics items to search, I tend to look for capris, trench coats, button-downs, simple tank tops, column and knee-length skirts, high V-neck tops, silk slip dresses, straight-leg jeans, kitten heels, and ballet flats.
Below, shop timeless staples that embody the style.
Based in Spain and made in Morocco, C’est Nous is my new favorite bag brand discovery. This particular one has adjustable strap with snap buttons, which I love.
The L.A. label Vir Vita is available to shop on Nordstrom.
The French brand Carel is beloved for a reason.
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