UAE Hotels Lean On Short-Haul Markets To Drive Recovery

Travel

Hotel operators in the UAE are relying on travelers from short-haul markets such as India, China and Russia to support their recovery from the worst impacts of the U.S.-Iran war, as higher airfares continue to keep away some long-haul guests.

“We’re targeting short-haul markets like India, China, and Russia, that are a five- to six-hour flight away,” said Saurabh Tiwari, vice president for the Middle East, Maldives and Sri Lanka at IHCL, which operates the Taj brand. “Since jet fuel prices are more expensive than before, it is hard to expect people to come from long-haul markets like the Americas or Australia. Attracting visitors from long-haul [markets] is going to be wishful thinking.”

India has been IHCL’s most reliable source market through the crisis, Tiwari said, because of its accessibility and lower flight prices compared to long-haul destinations. At the same time, cheaper rooms are now making Dubai more affordable to travelers who previousl

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