Prime Day Is Back. Start Your Holiday Shopping Now.

Fashion

Amazon Prime Day is back, and while your holiday shopping list might still be little more than a vague collection of names in your Notes app, this is actually one of the smartest times to start checking things off. Think of it as the first pass at holiday shopping—before the crowds, shipping deadlines and inevitable panic sets in.

More importantly, some genuinely gift-worthy stuff gets marked way down. Score the good stuff now and you’ll have more cash in your pocket later, a healthy head start on the holidays and the smug satisfaction of knowing there are already presents tucked away in the closet. And you might even find a few things for yourself.

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