Skift Research’s Global Travel Insights survey shows that there is a new leader in the competition for loyalty. Hotels, airlines and online travel agencies aren’t just competing with each other any more; they now have to contend with credit cards, which currently resonate most with travelers.
When asked which loyalty programs travelers find most rewarding, 32% picked credit cards and banks. Hotels came in second, airlines were third, and online travel agencies pulled just 8%.
Most Rewarding Loyalty Programs, According to Travelers
Share of travelers (%)
32%
Credit card / bank
26%
Hotel
20%
Airline
8%
Online travel agency
5%
Retail or lifest