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Overseas visits to the U.S. fall for the fourth straight month despite the World Cup, travel creators are pivoting hard to shorter and cheaper trips because that’s what their audiences can actually afford, and a big question worth asking about AI travel tools: who are they really working for?
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why the World Cup’s failure to move the inbound tourism needle is a serious warning sign for LA 2028, how high fares and economic uncertainty are reshaping what travel content actually gets made, and why the dream of an AI assistant that truly shops for you may never survive the business models of the companies building it.
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