Hotels can’t put AI agents to work if their data is trapped across separate systems. Mews and SiteMinder are trying to fix that — starting with their own platforms.
The two companies are expected to announce a native, direct integration Wednesday at Mews Unfold in Amsterdam, which embeds SiteMinder’s distribution engine directly inside Mews’s hotel operating system.
In exclusive interviews with Skift, executives framed the partnership as groundwork hotels need before artificial intelligence agents can manage distribution on their behalf.
Fragmented hotel data remains the top barrier to AI adoption in hospitality, with rates, distribution, and performance spread across separate systems. A September 2025 SiteMinder survey of 700 hoteliers found that 65% believe faster, fully integrated systems could yield at least 6% more annual revenue.
This partnership is among the hotel industry’s early attempts to fix that fragmentation. While full