Jumeirah Names Chief Brand Officer After CEO Shake-Up

Travel

Skift Take

Even without a CEO, Jumeirah’s “2030 Mission” for growth remains on track.

Jumeirah Group has appointed a chief brand officer to “spearhead the evolution of the brand,” the luxury Dubai hotel chain said Thursday.

Michael Grieve will lead Jumeirah’s “2030 Mission” to reach 50 hotels globally, around double what it currently has.

Grieve joins the team with a strong background in luxury but little experience in hotels. Most recently, he was at Gucci as VP of brand and client across Europe, Middle East and Africa. He has also held managerial roles in Nike, Addidas and BMW.

The announcement follows last week’s news of the sudden departure of CEO Katerina Giannouka. She had held the role since December 2022. (See Skift’s Coverage: Jumeirah Group’s Leadership Vacuum – 3 CEOs in 8 Years.)

The press release includes a statement from interim CEO Thomas B. Meier, and points to long-term growth plans.

“As part of our Mission 2030 strategic plan, we are building on rich origins to shape a new brand expression of ultra-luxury hospitality that will enable our growth in key destinations around the world.”

“As our new Chief Brand Officer, Michael is integral to that journey and brings an outstanding brand building pedigree with a luxury network that will help enable our transition from a regional success story to a global brand with international reach. I’m looking forward to working closely with Michael as we embark on a new era for the Jumeirah brand.”

As for upcoming openings for Jumeirah, there is Marsa Al Arab opening later this year next to Burj Al Arab in Dubai. Another resort is set to open in Saudi Arabia next year at the project called The Red Sea; and a hotel in Geneva is officially meant to open next year as well.

View original source here

Articles You May Like

‘Outlander’ Star Sam Heughan Opens Up About Emotional End of Series (VIDEO)
SZA to be second Black woman receive award from Songwriters Hall Of Fame
Jonny Hawkins Explains How Faith Influences Nothing More’s Music
Jack O’Connell in Talks to Star in Ryan Coogler’s New Movie
Tom Cruise Has Given Dakota Fanning Birthday Gift Every Year Since 2005