Lab Diamonds! Moissanite! Mined Stones! What’s Worth It (and not) in 2024


I’ve ended up on the engagement side of TikTok despite being nowhere near ready to say “I do.” Perhaps it’s the algorithm feeding into my desires of bright, shiny, expensive things or my newfound appreciation for Netflix’s Love Is Blind, but more and more, I’ve come face-to-screen with six-carat stones and intricate, pavé diamond bands. 

While reality show–level rings aren’t the highest priority on my buy list, TikTok is feeding me a combination of stealth wealth aesthetics and mob wife visuals, which has convinced me that, in fact, Birkins and fur coats aren’t the true sign of opulent, well-mannered investment buys. Instead, diamonds are.

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