Pasquale Rotella, founder and CEO Insomniac, announced the launch of the company’s 30th Anniversary celebrations in a video highlighting three decades of peace, love, unity and respect – the foundation of the global entertainment lifestyle group. The video shines a light on Rotella’s day one goal of bringing back the incredible experiences and feelings of the underground rave scene of yesteryear to today’s burgeoning and ever-evolving festival culture. In the past year, the Los Angeles-based Insomniac produced over 40 festivals, 200 concerts and 1,500 club nights. The 40 festivals alone generated over $1 billion in economic impact.
“Through the years, I had ideas of what could be possible, but never could have imagined what has become a reality today for Insomniac and the culture I love so much,” said Rotella in the new video. “Everyone on this planet needs something to believe in. Our principles of peace, love, unity, and respect are the foundations our house is built on and why our scene is still growing. We’ve had 30 years together and I’m so excited for what the next 30 years hold. It really feels like we’re just getting started. This is all because of you.”
In celebration of the 30th Anniversary, Insomniac is debuting ‘Anniversary Lane’ – a brand new immersive activation at this weekend’s Beyond Wonderland festival in San Bernardino, CA. The interactive area will highlight iconic throwback performers and provide festival goers with an Insomniac branded photo opportunity. A standout of the activation will be two eighty-foot long video walls where fans can strut down the center and be immersed in a video collage of footage from the last three decades, including fan videos and voice overs promoting the positive message that “All Are Welcome Here” in the rave community. ‘Anniversary Lane’ will be present at all Insomniac festivals throughout 2023, including EDC Las Vegas, HARD Summer, Escape Halloween, EDC Orlando, and more.
Keep an eye out for more anniversary celebrations throughout the year.
Photo via Keiki-Lani Kundsen for Insomniac Events