Following seasons dominated by “quiet luxury” and “clean girl” trends, 2024 is set to see the reigns loosened and the rule book discarded. Creeping in with the reemergence of micro shorts and gladiator sandals is an accessory trend I always thought cheapened my look but, in actual fact, can give your outfits much more personality.
Swept in by the Y2K and 2010s nostalgia trends that fashion people are embracing this spring, bag charms have been quietly latching on to the handbags of those most stylish this season.
Offering a playful update to day-to-day styling, the bag charm trend was rife across the early ’10s as fashion people adorned their most prized possessions with fuzzy Fendi monsters and other such kitsch accoutrements. Seeping out of the zeitgeist by the latter half of the decade when pared-back styling took hold, unadorned bags then went on to enjoy their time in the sun.
However, it now seems that bag charms are back, and some of our favourite celebrities have been the first to style them. Recently toted by Lily Allen and Dua Lipa, both of whom adorned their Hermès Birkin bags with an array of charms and scarves within days of eachother, it’s clear that London’s style set have a soft spot for the fun, unserious trend. Giving the pricy bags a relaxed and laidback edge, the embellishments juxtapose the ornate nature of the Hermès Birkin in a way that many of us mightn’t dare compromise.
(Image credit: Getty Images)
It’s not just current celebrities who have fallen for the trend. Bag charms were spotted up and down the runway this past season. Woven into Balenciaga’s S/S 24 runway collection and scattered across Simone Rocha’s presentation, big-name brands are backing the growing trend, too.
Made popular by model and actor Jane Birkin who frequently styled her namesake Hermès bag with varying arrays of charms, this season we expect to see the small but mighty look to be adopted en mass.
(Image credit: Getty Images)
To get ahead of the crowd, read on to shop our edit of the best bag charms to add to your arm candy—be it Hermès or H&M—below.
BROWSE OUR BAG CHARM EDIT
Mango
Key Ring Cherries – Women
The easiest way to add a pop of red.
Oliver Bonas
Ombre Heart Keyrings
This also comes in green.
Alaia
Le Cœur Cloche Mini Leather and Silver-Tone Keyring
Loop this around your bag or use it as a keyring.
Anya HindmarchNY
Carmex Tasseled Textured-Leather Coin Purse
This doubles up as a coin purse.
Hermes
Rodeo Pegase MM Charm
Tie this around a bag handle to add a playful touch to you look.
Lulu Guinness
Ivory Shell Mini Collectible Charm
Clip this on to your favourite wicker bag this summer.
Bimba Y Lola
Multicolor Blue Rope Key Ring
A playful way to liven up you fravourite accessory.
Loewe
Shrimp Charm In Classic Calfskin
Loewe has so many fun bag charms to choose from.
Miu Miu
Leather, Cord, And Metal Trick
This can adhere on to either side of a bag handle.
Stella McCartney
Origami Elephant Alter Mat Bag Charm
This origami elephant is crafted from vegan leather.