When Fred Again burst onto the scene with his groundbreaking boiler room set, he sent shockwaves through the industry. Now, a fresh electronic duo is capturing that same feverish, cult-like energy reminiscent of Fred Again’s early days. In an era dominated by the TikTok algorithm, where artists strive to promote themselves authentically, only a few manage to forge a genuine digital presence without compromising their brand.
Meet Jersey, a dynamic French duo comprised of siblings making waves in the electronic music scene. They stand out amidst the crowd, choosing a unique path to showcase their authenticity, taking an unfiltered approach, producing videos with using 360 cameras, eye-catching AI-generated visuals, and hosting boiler room-esque parties scattered throughout Paris. The results are impressive, with Jersey recently surpassing 100,000 followers on social media, signaling no signs of slowing down.
Their journey began in the basement of their family’s home off the Normandy coast in France, evolving into the underground clubs of Paris post-high school. Here, they honed their production skills, crafting a sound using analog equipment and instruments that seamlessly blend high-energy house music with elements of UK garage and Drum and Bass. This distinctive style defines their music, reflecting the frenetic energy of their live sets and synonymous parties.
Jersey’s modern and fan-declared “futuristic” sound, coupled with viral live sets, quickly garnered a devoted following. Fans not only connect with their music but also with the compelling narrative of two siblings pursuing a shared dream, navigating the music industry on their terms while staying true to their artistic vision.
Transitioning from local gigs to larger stages, Jersey’s online presence grew organically. TikTok videos and Instagram Reels offer behind-the-scenes glimpses into their creative process and electrifying live performances. Unlike traditional promotional content, Jersey’s approach feels like an extension of their artistry, turning followers into active participants in a journey that blurs the lines between the digital and the real.
In the realm of French dance music, names like DJ Snake, Tchami, Mercer, and Malaa of the Pardon My French collective dominate. With a name poised to reignite France’s dance music dominance, Jersey is positioned to be the next breakthrough act in the French electronic music scene.
Don’t miss out on Jersey’s debut EP, “The World I’m Searching For,” available now via TH3RD BRAIN Records.
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