August 9, 2021, 3:10pm
If you think the sweet release of death will deliver you from your obligation to start a podcast, think again. Jack Kerouac—who, if he were alive, would absolutely have gone on Joe Rogan by now—will soon return to us in podcast form. The author’s estate is partnering with writers and hosts Casey Sherman and Dave Wedge for a podcast based on Kerouac’s writings.
According to Deadline, the show will consist of three 10-episode seasons, “based on Kerouac’s ‘Belief and Technique of Modern Prose’, which was his musings on the creative process as requested by Allen Ginsberg.”
Luckily, some of those musings could easily do double duty as ad copy, like:
3. Try never to get drunk outside yr own house [order wine right to your door with Winc!]
13. Remove literary, grammatical and syntactical inhibition [and also the inhibition of the grocery story, with HelloFresh!]
27. In praise of Character in the Bleak inhuman Loneliness[? a licensed professional therapist on Talkspace can help!]
And in case the specter of Allen Ginsburg isn’t enough star power for you, the team is also planning “a wide variety of A-list musicians, writers, actors and others who have been influenced by Kerouac’s writings.”
A-list stars waxing poetic about their love of On the Road… yep, definitely sounds like a podcast to me!