Maitreyi Ramakrishnan is the face of the new collection.
Today, Canadian athleisure brand Peace Collective launches its new Self F/W20 collection, fronted by Never Have I Ever actress Maitreyi Ramakrishnan.
The collection aims to highlight the important of loving ourselves. The brand worked with Ramakrishnan – who recently spoke to FASHION about the importance of skinclusivity, particularly in the gaming world – to bring the collection to life, speaking with her about the importance of self-love, as well as taking time to recharge when life gets busy. “I think self love as a concept is whatever somebody needs for themselves. At the end of the day nobody knows who you are better than you. Trust yourself to know what you need and if you need help from others, go for it, ask for it,” the Tamil-Canadian actress shares in a video on Instagram supporting the collection.
A portion of the proceeds from this collection are being donated to CAMH in support of the hospital’s mental health program. On Instagram, Peace Collective wrote, “1 in 5 Canadians will experience mental illness in any given year, yet mental health remains stigmatized and taboo. It continues to be on unequal footing with physical health and not given the same attention.” They continued, “CAMH is one of the world’s leading mental health research hospitals. When you give to CAMH, you give researchers time to make breakthroughs, patients time to heal and families more time together. Recovery is Possible. Suicide is Preventable. All We Need is Time.”
The collection is made up of the brand’s signature sweats, featuring the words “More Self Love” on crewneck sweaters, tees and sweatpants. Everything in the collection is made in Canada from organic cotton and there are three colourways available – navy, neutral and black. There’s also caps and totes available in the collection.
Cool, comfy and for a good cause? Sign us up. Shop the collection here.