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Brooklinen’s latest co-branded capsule, marking its first-ever foray into fashion, is the ultimate dose of good vibes. The luxury bedding and linen company has teamed with NYC-cool clothing brand Kule on an assortment of stripe-forward loungewear and bathroom accessories, including towels, bath mats, pouches, slippers and cashmere-blend robes and socks. The Brooklinen x Kule collection also offers a variety of bundles for easy and universally-loved holiday gifting.
The collab centers around the colors red, white, royal blue and navy with pops of yellow for a preppy and fun feel. “[It] aims to bring the KULE brand into our customers’ homes, and to add comfort and coziness to their everyday lives,” says Kule founder Nikki Kule. “Our best-selling tees and sweaters inspired the pieces, using our iconic stripe and color combinations in signature Brooklinen products.”
Laura Jacobs, Chief Marketing Officer at Brooklinen, adds, “As two NYC-based, stripe-loving brands who add a little playfulness to everyday tasks — from getting dressed in the morning to curling up in bed after a long day in the city — Brooklinen and KULE were an obvious match to create something smiley and joyful just in time for the holidays.”
The product offerings range in price from $35 for the washcloth set to $399 for the cashmere-blend robe. The robes and socks come in sizes S/M and L/XL and the slippers in sizes S (women’s shoe 6-8), M (women’s shoe 9-11, men’s shoe 7-9) and L (men’s shoe 10-13).
Below, shop a few more favorites from the limited-edition collaboration, and check out the full Brooklinen x Kule collection at brooklinen.com.
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