The tome, titled Proenza Schouler 2020 New York, is available for pre-order now.
,%20Proenza%20Schouler%20has%20launched%20pre-orders%20for%20its%20new%20creative%20project%20–%20a%20book%20called%20Proenza%20Schouler%202020%20New%20York.%0A%0ALabelled%20as%20a%20“love%20letter”%20to%20the%20bustling%20metropolis%20where%20Proenza%20Schouler%20was%20founded%2018%20years%20ago,%20the%20brand’s%20founders,%20Jack%20McCollough%20and%20Lazaro%20Hernandez,%20produced%20the%20project%20in%20collaboration%20with%20artist%20Daniel%20Shea,%20who%20is%20best%20known%20for%20photography%20that%20explores%20patterns%20in%20urbanization.%0A%0A%22New%20York%20City%20means%20its%20mythology,%20its%20history,%20its%20contradictions,%20and%20range%20of%20experiences,%22%20Shea%20said%20in%20a%20statement%20about%20the%20book.%20%22It’s%20always%20changing%20and%20experiencing%20challenges%20and%20tensions%20and%20then%20also%20resistance%20to%20these%20changes.%20I%20think%20this%20contemporary%20moment%20makes%20sense%20within%20this%20identity,%20but%20with%20the%20added%20pressure%20of%20external%20forces,%20like%20the%20pandemic.%20So%20people%20are%20looking%20to%20each%20other%20to%20define%20different%20paths%20forward.%20I’ve%20always%20deeply%20loved%20New%20York,%20and%20now%20I’m%20falling%20more%20in%20love%20with%20its%20people.”%0A%0AComing%20in%20four%20signature%20colours%20–%20blue,%20brown,%20red%20and%20ecru%20–%20the%20title%20will%20appeal%20to%20those%20interested%20in%20urban%20experiences%20as%20well%20as%20fashion%20fans,%20as%20it%20also%20explores%20the%20designs%20in%20Proenza%20Schouler’s%20optimism-influenced%20Spring%202021%20collection%20(pieces%20from%20which%20are%20also%20now%20available%20for%20pre-order).%0A%0A%5Bcaption%20id=%22attachment_411217%22%20align=%22alignnone%22%20width=%22280%22%5D%20Photography%20courtesy%20of%20Proenza%20Schouler.%5B/caption%5D%0A%0A“As%20designers,%20it’s%20kind%20of%20our%20job%20to%20predict%20what%20women%20are%20going%20to%20want%20and%20desire%20in%20six%20months%20from%20now,%20and%20never%20does%20the%20future%20feel%20more%20unclear,”%20McCollough%20and%20Hernandez%20told%20FASHION%20in%20an%20exclusive%20statement.%20“We%20really%20wanted%20the%20collection%20to%20exude%20feelings%20of%20joyfulness,%20optimism,%20and%20timelessness.%20We%20wanted%20to%20create%20clothes%20that%20are%20lasting%20—%20things%20you%20will%20have%20in%20your%20closet%20for%20the%20rest%20of%20your%20life.%20Those%20were%20the%20ideas%20that%20led%20us%20to%20the%20idea%20of%20a%20book.%20You%20don’t%20throw%20away%20a%20book%20you’ve%20been%20given%20—%20it%20will%20sit%20on%20your%20book%20shelf,%20or%20your%20coffee%20table.%20It’s%20a%20lasting%20document%20of%20a%20moment,%20and%20we%20wanted%20the%20contents%20of%20our%20book%20to%20capture%20and%20reflect%20this%20moment%20of%20time%20in%20New%20York.”){kind=link}
Just in time for holiday gift-giving (and treating yourself to inspiring reading material for the cozy winter months ahead), Proenza Schouler has launched pre-orders for its new creative project – a book called Proenza Schouler 2020 New York.
Labelled as a “love letter” to the bustling metropolis where Proenza Schouler was founded 18 years ago, the brand’s founders, Jack McCollough and Lazaro Hernandez, produced the project in collaboration with artist Daniel Shea, who is best known for photography that explores patterns in urbanization.
“New York City means its mythology, its history, its contradictions, and range of experiences,” Shea said in a statement about the book. “It’s always changing and experiencing challenges and tensions and then also resistance to these changes. I think this contemporary moment makes sense within this identity, but with the added pressure of external forces, like the pandemic. So people are looking to each other to define different paths forward. I’ve always deeply loved New York, and now I’m falling more in love with its people.”
Coming in four signature colours – blue, brown, red and ecru – the title will appeal to those interested in urban experiences as well as fashion fans, as it also explores the designs in Proenza Schouler’s optimism-influenced Spring 2021 collection (pieces from which are also now available for pre-order).
“As designers, it’s kind of our job to predict what women are going to want and desire in six months from now, and never does the future feel more unclear,” McCollough and Hernandez told FASHION in an exclusive statement. “We really wanted the collection to exude feelings of joyfulness, optimism, and timelessness. We wanted to create clothes that are lasting — things you will have in your closet for the rest of your life. Those were the ideas that led us to the idea of a book. You don’t throw away a book you’ve been given — it will sit on your book shelf, or your coffee table. It’s a lasting document of a moment, and we wanted the contents of our book to capture and reflect this moment of time in New York.”