Best for
Wrinkle Reduction
If you’ve been noticing deeper lines forming around your eyes and want to visibly reduce their appearance, you’ll want to kickstart the cell turnover process in the area. Retinol is a powerful form of vitamin A that’s been shown to boost collagen production, even out discoloration and smooth fine lines. But it degrades in light, so you should only use a retinol at night. Dot this on before bed and you’re good to go.
Retinol Correxion cream,$29.99 / $21.97 by RoC
Best for
Guys in Their 30s
If you’re younger, or just starting out with eye creams, you don’t need anything too fancy or filled with active ingredients. You really just need a good moisturizing cream. This drugstore favorite, from Neutragena, is a simple but effective formula that’s all about hydration and delivers it via a lightweight gel-cream formula. It’s fragrance-free and gentle enough for sensitive skin, plus it sinks into skin quickly without any residue.
Hydro Boost under eye cream,$27 / $14.99 by Neutrogena