“Twenty Four Seven Love” by ViennaCC

Culture, Music

In alternative music, whimsy can work better than going rigid with an aesthetical concept more often than not, and in the case of the new single “Twenty Four Seven Love” by the one-man-band ViennaCC, I think this is especially true. From the moment we get started in this throwback to the experimental sounds of left-field punk rock circa the mid-80s, there’s a sense that we’re not listening to something entirely straight-faced in nature; contrarily, we’re experiencing something meant to be a little off-center from what pop songwriting standards normally call for. It’s uneven intentionally, and a product of the kind of eccentricity that once defined an entire genre.

FACEBOOK: https://www.facebook.com/viennaccmusic

The rhythm in this track is really flexible, which isn’t to say that the percussion isn’t creating a bit of consistency behind the waves of melodicism at the top of the mix. There’s more room to breathe on the backend than I’m used to, even in this age of atmospheric rock and surreal pop taking over the college radio airwaves from one coast to the next, and because ViennaCC is serious about efficiency, there isn’t an inch of sonic space going unutilized here. From top to bottom, “Twenty Four Seven Love” is thoroughly gripping.

There’s just no escaping the gushing tone of the bass as we get a little deeper into this single, but I also have to say that it’s regulated by the moderately abrasive cadence of the verses far more than it is the drums. ViennaCC’s singing is setting the pace for “Twenty Four Seven Love” in a big way that steers clear of the overindulgence that a lot of other players rely on to make everything from a song to a whole tracklist work, and in my view, his peers would do well to follow his lead.

This master mix doesn’t favor the vocal deliberately but instead lets the arrangement organically work our singer to the head of the table. To make something the feature in any pop recording is to go out of your way to emphasize the glossy part of a composition, but ViennaCC doesn’t need to do that in this single – with his style of play, it’s going to give us the bread and butter of “Twenty Four Seven Love” no matter what kind of a backdrop it’s being presented against. That’s impossible to teach, and even harder for a player of any skill level to learn.

APPLE MUSIC: https://music.apple.com/us/album/twenty-four-seven-love/1584347202?i=1584347390

ViennaCC is giving us everything he’s got in “Twenty Four Seven Love,” and if you’re the kind of audiophile with a soft spot for the alternative melodies of yesteryear, its throwback vibes are going to be especially exciting to hear this fall. There’s been too much talk about the ongoing influence of classic post-punk by critics in the indie press lately; from where I’m sitting, I don’t see where the foundations of the genre ever faded away to separate generations of players into two different groups. From this perspective, ViennaCC isn’t picking up where the old guard left off but simply joining their ranks via his work.

Claire Uebelacker

The music of ViennaCC has been heard all over the world in partnership with the radio plugging services offered by Musik and Film Radio Promotions Division.  Learn more https://musikandfilm.com

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